June 2018 to present
Associate News Editor for Digital Content, UMass Amherst
Manages and executes social media strategy for UMass Amherst institutional accounts on Facebook, Twitter, Instagram, LinkedIn, Snapchat, Spotify, Giphy, and more.
July 2017 to May 2018
Diversity Communications Manager, UMass Amherst
Developed and implemented communication plans that supported the university’s commitment to diversity, equity, and inclusion through press releases, email campaigns, news articles, and social media. Managed team of social media students to create diversity content for Instagram, Twitter, and Facebook. Executed communication plan for the award-winning Hate Has No Home at UMass campaign.
Jan. 2015 to July 2017
Web Writer/Social Media Manager, Springfield College
Wrote and edited marketing copy for web and print materials; managed and executed social media marketing, including launching institutional Snapchat account and implementing marketing campaign for on-campus appearance by NBA star Shaquille O’Neal; created and developed email strategy. Served as guest lecturer for undergraduate students, teaching them about using social media as an effective marketing tool in business.
Dec. 2012 to Dec. 2014
Content Developer/Social Media Manager, TicketNetwork
Created content for site, utilizing SEO skills, coding, and assessing analytics. Managed social media platforms. Revamped blog in January 2013, increasing readership 500% in six months.
March 2012 to Nov. 2012
Editor, The Plainville Citizen
Generated content for weekly newspaper and website. Reported, wrote, edited, photographed, took videos, and managed team of freelance writers. Launched social media presence for newspaper.
Jan. 2011 to July 2011
Features Reporter, Hartford Courant
Wrote, reported, and pitched stories, including interviewing high-profile individuals such as Def Jam mogul Russell Simmons.
Oct. 2010 to Dec. 2010
Graphic Designer, American Lung Association
Created brochures, postcards, and posters for upcoming events; edited and wrote copy for literature.
May 2010 to Nov. 2010
Freelance Arts Reporter, Hartford Courant
Interviewed authors and musicians for Q&As.
Jan. 2013 to May 2015
Founder and Editor-In-Chief, Positively Smitten Magazine
Co-founder of Positively Smitten Magazine, online magazine aimed at women, which received more than 500,000 views in its duration. Wrote and edited 2-3 articles per week, and managed all social media channels.
Jan. 2013 to Dec. 2014
Blogger, Connecticut Women’s Education and Legal Fund
Wrote blog articles focusing on issues that impact women in Connecticut and nationally.
Jan. 2013 to March 2013
Contributor, Rude Girl Magazine
Wrote advice columns.
- Minor in Women’s Studies
- Graduated magna cum laude
- Higher Ed Experts, Certificate of Achievement in Social Media Measurement, June 2016
- Latina Magazine
- Higher Ed Experts
- Hartford Courant
- Basic video editing
- Google Analytics
- Graphic design