Resume

Work Experience

Associate Director of News Content
UMass Amherst • January 2022 to present

  • Writes and creates accessible multimedia web content, including long-form features and interviews, for use across university marketing collateral and news media.
  • Serves as deputy director, filling in for Executive Director and helped manage staff of nine as needed.

Associate News Editor for Social Media
UMass Amherst • June 2018 to December 2021

  • Revamped voice, tone, and strategy for institutional social media channels, improving engagement by 31% on Twitter; 84% on LinkedIn; and 210% on Instagram in FY20.
  • Developed and led inaugural social media and crisis communications strategy.
  • Created engaging content for institutional and chancellor social accounts, prioritizing inclusive, student-first storytelling while managing student team.

Diversity Communications Manager
UMass Amherst • July 2017 to May 2018

  • Spearheaded marketing strategy for award-winning Hate Has No Home campaign.
  • Developed and implemented inaugural communication plan highlighting university’s commitment to diversity, equity, and inclusion through press releases, email campaigns, news articles, and social media.
  • Managed and mentored team of students.

Web Writer and Social Media Manager
Springfield College • Jan. 2015 to July 2017

  • Overhauled copy, site map, and SEO for hundreds of web pages on springfield.edu in condensed timeline.
  • Oversaw digital news content strategy, developing SEO tactics to prioritize audience retention and improve engagement on website, social media, and email.
  • Developed and executed social media strategy, editorial calendar, and guidelines.
  • Supervised team of freelancers and students.

Content Developer and Social Media Manager
TicketNetwork • Dec. 2012 to Dec. 2014

  • Managed website and social media platforms; led cross-company social media meetings; and overhauled blog strategy, increasing readership 500% in six months.

Editor and Reporter
The Plainville Citizen • Mar. 2012 to Nov. 2012

  • Developed content for weekly newspaper, website, and social media; and managed team of freelancers.

Features Reporter
Hartford Courant • May 2010 to July 2011

  • Wrote, reported, and pitched stories with local and high-profile celebrities, authors, and influential figures.

Education

2016 • Higher Ed Experts, Certificate of Achievement in Social Media Measurement

2010 • University of Connecticut, BA in journalism and English

Publications

News and Features

  • Buzzfeed
  • Latina Magazine
  • Hartford Courant
  • HigherEdExperts.com
  • Record-Journal

Young Adult Fiction

  • Fat Chance, Charlie Vega, Holiday House, 2021

    • 2021 New England Book Award Winner
    • Kirkus Reviews Best YA Book
    • NPR Best Book of 2021
    • Business Insider Best YA Book
    • An Amazon.com Best Children’s Book of 2021
    • Starred review from Kirkus Reviews
  • No Filter and Other Lies, Holiday House, 2022

    • A Junior Library Guild Gold Standard Selection
    • A Seventeen Magazine Best Young Adult Book
    • A POPSUGAR Best New YA Novel of 2022
    • Starred review from Publishers Weekly

Special Skills

  • Photography and Videography: Nikon D5600 • iMovie • Photo editing Video editing • RAW Processing
  • Web and Graphics: Drupal • WordPress • SEO • CSS • HTML • Google Analytics • Adobe
  • Social Media: Instagram • Twitter • Facebook • TikTok YouTube • LinkedIn • Giphy • Snapchat
  • Writing and Copyediting: News • Features • Q&A • Executive communications • AP Style
  • Soft Skills: Organization • Public speaking Problem solving • Flexibility • Empathy