If it ain’t broke, don’t fix it. But if it is broken, well, you should probably rectify that. That’s my basic lesson when it comes to how your higher education institution should look on social media.
Here’s an excerpt.
Most institutions find themselves home to dozens of social media accounts that exist beyond their signature accounts. Offices, departments, schools, clubs, and other entities often develop their own presence on Facebook, Twitter, Instagram, Snapchat, and elsewhere.
These additional accounts can be great when it comes to promoting your institution’s message, but can pose a challenge when trying to determine how users are supposed to tell these accounts apart.
And it all starts with the social media avatar.